Pilot · Cohort 01 · now open

Stop improving
everything.

One constraint governs your team's output. Run one five-day play, take one honest before/after number, and help found the case registry. Free. No training, no theory, no belief required.

Register your team How the pilot works
The pilot, complete

One team. One week. One number.

01 REGISTER

Two minutes, no fee

Tell us who you are and roughly what your work looks like. We send the Team Guide — ten plays, every worksheet, the five-day protocol. There is nothing to pay; instead you choose how you're happy to stay involved (see the deal, below).

02 RUN

Five days, one play

Day 1: map your work on a wall, find the constraint, pick the one play whose symptoms match — the metric locks with it. Day 2: measure the control number before anything changes, then prepare. Days 3–5: keep three agreements. Day 5: measure, write it up, and decide — keep it, or go back. The guide holds your hand the whole way.

03 RECORD

The honest before/after

Log your run here: the constraint you found, the play, your number before and after — and the two photos of the wall that prove the week happened. Zeros welcome. An honestly measured zero teaches the movement as much as a win.

The deal — instead of a fee

The pilot is free. In return, pick at least one of two ways to stay part of it: receive the FOCUS updates (new plays, cohort results, the book as it lands), and/or let us publish your run — anonymised if you prefer — in the public case registry that proves the method. Most teams choose both.

The registry · Cohort 01

Empty, and honestly so.

The counting has only begun. Yours could be case 01.
Read the opening — free, and made to be forwarded

A New Beginning.

The beginning of the book — About This Book, The Wall, and the 10-Minute Version. Everything you need to understand what FOCUS is and to decide whether to run a week. No registration, no catch. Send it to the busiest person you know.

Find yours. Cohort 01 closes when it's full.
Register your team — free
01 FIND
02 OPTIMISE
03 COORDINATE
04 UPGRADE
05 START AGAIN ↺